Several factors made Russell successful: support from Paradise Creek Bicycles for the purchase of raffle items, support from Safe Routes 2 School who purchased the raffle items, provided bracelet incentives, student council made announcements in all classrooms and they fully endorsed the idea of a school-wide BBQ as a reward if they Filled the Racks. In addition, student council advisor Mr. Eric Hudelson organized 4 bike train routes with leaders situated west, north, south, east of Russell Elementary at Rosauers, N. Polk at PCEI, A & W and Safeway. Mr. Hudelson made flyers and announcements to encourage participation. Principal Norman fully embraced the event wearing his new bicycle sunglasses and taking pictures while greeting all the students, teachers and parents who road, scootered and walked to school.